Sotheby’s
Enabling Funnel Precision for Luxury Auctions
Industry: Fine Art, Collectibles, Real Estate & Luxury Auctions
Location: New York, USA
Executive Summary
Sotheby’s, a global leader in luxury auctions, attracts elite clientele across industries—from watches to fine art and ultra-luxury real estate. However, their digital marketing and operational tools lacked funnel visibility and precision across verticals. Inside Edge 4.0’s Tier 1 package would unify sales insights, automate segmentation, and create personalized communication frameworks across buyer types.
Key Challenges Likely Identified
Disconnected Buyer Journeys
Bidders, art investors, and lifestyle buyers were treated uniformly.
No Multi-Vertical ROI Tracking
No consolidated dashboard for watches vs. real estate vs. collectibles.
Manual Campaign Tracking
High-value relationships were handled reactively, not strategically.
What Inside Edge 4.0 Would Deliver
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Business Intelligence Audit
- Lifecycle mapping across buyer types and sale formats.
- KPI benchmarking by vertical (art, jewelry, property).
Digital Readiness & CRM Review
- Scorecard of personalization logic across regions.
- Tagging + buyer journey audit (new bidder, investor, HNW art buyer).
Market Positioning Enhancement
- Messaging frameworks by vertical (luxury real estate vs. rare watches).
- Persona-based segmentation strategy for cross-sell readiness.
Automation & Dashboard Blueprint
- Centralized reporting for funnel health and repeat engagement.
- 3 CRM flows: collector nurture, property tour follow-up, auction recap.
Deliverables Summary
- CRM Audit + Vertical ROI Map
- Positioning Strategy Deck by Buyer Type
- Looker Studio Dashboard (Cross-Sell Funnel, Repeat Bids, Source ROI)
- Strategic 90-Day Automation Roadmap
Timeline
Duration: 3 Weeks
Expected Outcomes
Metric
Before
After (30 Days)
Campaign ROI Visibility
Low
By Vertical + Region
Buyer Type Segmentation Logic
None
3-Tier CRM Model Live
Follow-Up Automations Active
Manual
Flows Running
Closing Message
Inside Edge 4.0 helps global icons like Sotheby’s establish CRM precision, funnel clarity, and growth visibility—turning one-time bidders into lifetime luxury clients.
Ready to bring structure to every auction touchpoint?