Axel Arigato
Structuring Intelligence for a Growing Luxury Footwear Brand
Industry: Contemporary Luxury Fashion (Footwear) Location: Gothenburg, Sweden
Executive Summary
Axel Arigato is a leading name in modern footwear, blending minimal design with cultural relevance. As the brand expanded through global collaborations and retail growth, their backend visibility and segmentation strategy did not match their brand momentum. Inside Edge 4.0’s Tier 1 offer—Clarity & Innovation Starter—would deliver foundational clarity through structured audits, CRM logic, digital maturity scoring, and reporting dashboards to prepare them for sustainable scaling.
Key Challenges Likely Identified
No Unified Funnel Tracking
Campaign ROI, customer journeys, and sales performance were siloed.
Manual Returns and Support
High-touch areas slowed down team performance.
Flat Customer Experience
All buyers were funneled into a single generic journey.
Unclear Product-Level Performance
Profitable SKUs were not prioritized in marketing or fulfillment.
What Inside Edge 4.0 Would Deliver
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Full Business Health Audit
- End-to-end evaluation of sales, customer support, and fulfillment processes
- Revenue leakage analysis to inform process redesign
AI + Digital Readiness Assessment
- Audit of Shopify, Klaviyo, and campaign tools for automation and segmentation
- Readiness score for CX and funnel personalization
Market Positioning Deep-Dive
- Storytelling reframe for sustainability and design-led differentiation
- Competitive SWOT with cultural relevance lens
Process Discovery Blueprint
- Mapping of gifting, returns, onboarding, and email flows
- SOP framework to standardize repeatable internal processes
Custom Opportunity Map
- Klaviyo flows for VIP, press, and seasonal collection buyers
- SKU profit dashboards using Looker Studio
30-Day Support
- Slack advisory, team training, and support for dashboard integration
Deliverables Summary
- Audit Presentation (CX + Fulfillment Focus)
- Readiness Scorecard +
- Digital Gap Report
- Messaging Strategy Playbook
- 3 Klaviyo Automations (VIP, Press, Post-Purchase)
- SOPs for Fulfillment & Launch Prep
- Looker Dashboard (SKU Margins, Campaign ROI, Funnel Health)
- Strategic 90-Day Roadmap
- 30-Day Slack Support
Timeline
Duration: 3 Weeks
Week 1: Audit + Market Alignment
Week 2: Flow Setup + Dashboard
Week 3: Roadmap Delivery + Slack Advisory Onboarding
Expected Outcomes
Metric
Before
After (30 Days)
Email Open Rate (VIP)
13%
30%+
Returns & Gifting Automation
Manual
75–80% Automated
SKU-Level Profit Tracking
None
Dashboard Live
Internal SOP Documentation
None
Mapped & Shared in Notion
Closing Message
Inside Edge 4.0’s Tier 1 offer equips modern fashion disruptors like Axel Arigato with operational clarity and segmentation intelligence to scale confidently. Our approach bridges brand and backend—enabling precision without sacrificing culture.
Looking to structure scale around your brand edge?